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Rethinking Defensive Equities: Valuation Matters

Feb 18

2 min read

For decades, investors have sought "defensive" equities—stocks that hold up during market downturns. Traditional thinking favors stable, bond-like sectors like consumer staples and healthcare. However, our research across eight major market crashes since 1970 reveals a different pattern: valuation, not just stability, is the key to true defensiveness.


As shown in the chart below, when popular market segments become overvalued—whether the Nifty Fifty stocks in the 1970s, dot-com growth stocks in 2000, or small value stocks before 2008—they tend to suffer the steepest declines. Meanwhile, out-of-favor areas, often trading at lower valuations, have delivered better downside protection. This suggests that a resilient portfolio isn’t just about owning stable companies—it’s about avoiding the most expensive parts of the market.


Avoiding the most popular stocks cut your loss by half, on average, in each major stock market crash
Avoiding the most popular stocks cut your loss by half, on average, in each major stock market crash

Today, US large-cap stocks, particularly in technology, are highly favored, while bonds, small-cap value, and non-US equities remain overlooked. Investors who resist chasing past winners and instead focus on valuation may find better protection in the next downturn. As always, the best defense is not just quality—but quality at the right price.


You can also listen to a discussion of our full research paper. (Note: This podcast has been generated using artificial intelligence and does not represent an endorsement of Greenline Partners. The voices and perspectives are not a reflection of members of the firm.)





DISCLOSURES:  The information contained herein is the property of Greenline Partners, LLC and is circulated for information and educational purposes only. There is no consideration given for the specific investment needs, objectives or tolerances of any of the recipients. Additionally, Greenline's actual investment positions may, and often will, vary from its conclusions discussed herein based upon any number of factors, such as client investment restrictions, portfolio rebalancing and transaction costs, among others. Reasonable people may disagree about a variety of factors discussed in this document, including, but not limited to, key macroeconomic factors, the types of investments expected to perform well during periods in which certain key economic factors are dominant, risk factors and various assumptions used. Recipients should consult their own advisors, including tax advisors, before making any investment decision. This report is not an offer to sell or the solicitation of an offer to buy the securities or instruments mentioned. No part of this document or its subject matter may be reproduced, disseminated, or disclosed without the prior written approval of Greenline Partners, LLC.

Feb 18

2 min read

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